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150 Houston St, College Station, TX 77843
Available at the MSC Barnes & Noble Bookstore & campus markets
Launched Aug. 4, 2026
20 Texas Locations
Buc-ee’s and Texas A&M Just Launched Their First Co-Branded Shirt — Here’s Where to Find It
By Buc-ee’s Menu Travel Team | Fact-Checked & Updated: August 2026
For the first time ever, Buc-ee’s has put its name on official university merchandise. The new Aggie-maroon T-shirt is only sold in 20 specific stores and one campus bookstore — here’s the full list, what the shirt actually looks like, and why this partnership exists in the first place.
Compiled from Texas A&M University’s official press release and cross-checked against local Texas news coverage. See full sourcing at the bottom of this page.
What Actually Launched, And When
On Tuesday, August 4, 2026, Texas A&M University and Buc-ee’s released their first-ever co-branded product: a maroon T-shirt sold exclusively at 20 Buc-ee’s travel centers around Texas and at the Barnes & Noble bookstore on the university’s College Station campus. It’s not sold online, and it’s not sold at any of Buc-ee’s other 50-plus locations outside that list of 20.
This isn’t Buc-ee’s first tie-in with Texas A&M, but it is the first time the two brands have put out co-branded apparel. Back in March 2025, Texas A&M became the first university in the country to sell Buc-ee’s products directly on its own campus, offering more than 45 popular Buc-ee’s snack and merchandise items at three campus locations. The new T-shirt line builds directly on that relationship, moving from “Buc-ee’s snacks sold on campus” to an actual joint-branded product sold both on campus and inside real Buc-ee’s stores.
✓ Verified Against Primary & Secondary Sources
- Primary source: Texas A&M University’s official newsroom release, published Aug. 4, 2026, by the university’s Division of Marketing and Communications.
- Cross-checked with: KBTX (Bryan/College Station CBS affiliate), Community Impact, The Eagle (Bryan-College Station’s paper of record), KXXV, and the National Association of Convenience Stores (NACS) trade newsletter.
- Store list confirmed directly from Texas A&M’s own press release text, not a secondhand aggregator.
The Full List: All 20 Participating Buc-ee’s Locations
Texas A&M’s official release names all 20 stores carrying the shirt. Here they are, grouped by region so you can find the one closest to you:
Houston / Gulf Coast Area
Bayton
Katy
Lake Jackson
Pearland
Texas City
Waller
Dallas–Fort Worth / North Texas
Denton
Ennis
Fort Worth
Hillsboro
Melissa
Royse City
Terrell
Central & South Texas
Bastrop
Luling
Madisonville
New Braunfels
San Marcos
Temple
Wharton
Pro Tip: Notice College Station itself isn’t on the store list — the closest options to campus are Madisonville and Bastrop, both roughly 30-45 minutes out. If you’re an Aggie shopping in town instead, the campus Barnes & Noble is your only local option.
What the Shirt Actually Looks Like
The inaugural piece is a maroon T-shirt built around the shared identity of both brands. The back design brings together Aggie football culture and Buc-ee’s branding in one graphic: nods to the 12th Man tradition, a football helmet, foam fingers, and a stadium cup sit alongside Buc-ee the Beaver, tying the two together under a shared “Texas combination” theme. It’s a fan-collectible piece first and a subtle brand crossover second — clearly designed for football season and campus life rather than as a everyday Buc-ee’s travel-center item.
Why Buc-ee’s and Texas A&M, Specifically?
This partnership isn’t a random licensing deal — it’s personal. Buc-ee’s founder and CEO Arch “Beaver” Aplin III graduated from Texas A&M in 1980 and opened the very first Buc-ee’s in Lake Jackson, Texas, just two years later, in 1982. What started as a single convenience store grew into the travel-center chain known nationally for its clean bathrooms, made-to-order brisket, and wall-to-wall branded merchandise.
That connection recently turned into a major financial commitment: Aplin has contributed $60 million toward the Aplin Center, an academic building currently under construction at the heart of Texas A&M’s College Station campus. The center is designed as a hands-on learning environment for students studying hospitality, retail, food innovation, merchandising, marketing, and entrepreneurship — essentially, a real academic program built around the same skills that built Buc-ee’s. University officials have described the merchandise launch as an early, tangible preview of the kind of industry partnership the Aplin Center is meant to produce.
“Buc-ee’s has always been about creating experiences people enjoy and remember, and Texas A&M has always felt like home. This is the next step in bringing those two things together.”
— Arch “Beaver” Aplin III, Buc-ee’s founder & CEO, Texas A&M Class of 1980
How the Partnership Has Grown
March 2025
Texas A&M becomes the first university in the country to sell Buc-ee’s products on campus — over 45 items available at three campus locations.
October 2025
Texas A&M breaks ground on the Aplin Center, funded in part by Arch Aplin’s $60 million gift.
August 20, 2025
Expanded on-campus rollout: students gain access to Beaver Nuggets, jerky, snacks, and Buc-ee’s merchandise at additional campus locations.
August 4, 2026
First-ever co-branded T-shirt launches at 20 Buc-ee’s stores and the campus Barnes & Noble — the first time Buc-ee’s has sold co-branded merchandise and food together with any university, anywhere.
What’s Next
Texas A&M has confirmed this is only the first item in an ongoing collection, not a one-off release. University officials say future co-branded products are already planned, with announcements timed to line up with Texas A&M’s upcoming 150th anniversary celebration. No specific products or dates beyond that have been announced yet.
Frequently Asked Questions
The Bottom Line
This is a small product launch with a genuinely significant backstory: Buc-ee’s has never done co-branded merchandise with any school before, and the fact that it’s Texas A&M traces directly back to founder Arch Aplin’s own path from student to entrepreneur. If you want the shirt, your options are narrow on purpose — one of 20 named Buc-ee’s stores, or the campus bookstore in College Station. Expect more from this collaboration as Texas A&M’s 150th anniversary approaches.